From KeHE Distributor’s On Trend magazine comes an article co-authored by Maria Reyes, David Neuman and Alexandra Kicenik Devarenne. KeHE has a strong commitment to olive oil quality and is doing great work to raise the bar in retail selection. Partnering with Extra Virgin Alliance, KeHE sponsored Alexandra to do education at their holiday show’s Olive Oil Pavilion alongside other olive oil experts.
More than ever before, Americans are interested in olive oil and are paying attention to the nuances of a product that was once regarded as commodity cooking oil. Sadly, a lot of the attention is due to reports of scandal in the olive oil trade…. (read more)