Olive Oil Quality: Whither the US?

January 2012 is likely to be remembered as a watershed month in the US olive oil industry. It seems that at long last, we can glimpse a light at the end of the tunnel. The catalyst for much of what happened was unquestionably Tom Mueller and his book Extra Virginity: The Sublime and Scandalous World of Olive Oil. Although his book tour started in December of last year, Tom’s presence in California in January 2012 led to a number of events being scheduled. But Extra Virginity was just what brought the spotlight to bear on the scene, it was not…
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The Quality Olive Oil Challenge: Musings on the CIA/UC Davis Olive Center Seminar

One of the problems faced by quality olive oil producers and their supporters is that a lot of time is spent preaching to the choir. We have conferences, symposia, seminars and short courses, with audiences consisting mostly of olive oil producers, an occasional chef, and some miscellaneous academics, scientists, writers and other olive oil partisans. There are a lot of excellent presentations, creative ideas and energetic exchanges.  But at the end, it seems like there is never enough meaningful progress outside of this group of olive oil fanatics. The upcoming class co-presented by the Culinary Institute of America and UC…
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